# Connecting with the UnCommitted Consumer

**URL:** <https://yodl.cfin-rcia.ca/t/connecting-with-the-uncommitted-consumer/3164>\
**Category:** Open Forum\
**Created:** [September 8, 2025, 6:01pm UTC](https://yodl.cfin-rcia.ca/t/connecting-with-the-uncommitted-consumer/3164 "2025-09-08T18:01:00Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![richardbaker](https://yodl.cfin-rcia.ca/letter_avatar_proxy/v4/letter/r/4bc9b0/32.png) [@richardbaker](https://yodl.cfin-rcia.ca/u/richardbaker)\
**Post date:** [September 8, 2025, 6:01pm UTC](https://yodl.cfin-rcia.ca/t/connecting-with-the-uncommitted-consumer/3164/1 "2025-09-08T18:01:00Z")

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There has being a significant shift in consumer grocery habits since the end of the pandemic. In particular - "The Emergence of the Uncommitted Consumer." Here are 2 daunting insights for national brands to consider:

1. 66% of consumers have switched brands due to price increases.
2. 35% no longer consider brand a significant factor in their product choices.

Understanding who the "Uncommitted consumer" is and how brands can effectively connect with them is crucial for brands success in this new era,

[(28) Connecting with the Uncommitted Consumer | LinkedIn](https://www.linkedin.com/pulse/connecting-uncommitted-consumer-richard-baker-77fec/)