# How to Create Consumer Demand in the Food Sector!

**URL:** <https://yodl.cfin-rcia.ca/t/how-to-create-consumer-demand-in-the-food-sector/3107>\
**Category:** Open Forum\
**Created:** [October 7, 2024, 2:38pm UTC](https://yodl.cfin-rcia.ca/t/how-to-create-consumer-demand-in-the-food-sector/3107 "2024-10-07T14:38:00Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![richardbaker](https://yodl.cfin-rcia.ca/letter_avatar_proxy/v4/letter/r/4bc9b0/32.png) [@richardbaker](https://yodl.cfin-rcia.ca/u/richardbaker)\
**Post date:** [October 7, 2024, 2:38pm UTC](https://yodl.cfin-rcia.ca/t/how-to-create-consumer-demand-in-the-food-sector/3107/1 "2024-10-07T14:38:00Z")

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It is every food entrepreneur's dream to get listed. Though it has always been the brand's responsibility to generate demand, it is no more evident than it is today. Here are just 3 key challenges FMCG brands face moving forward:

1. _Market Growth_: Circana forecasts food and beverage volume growth of between zero and 1% this coming year
2. _Consumer Purchasing Trends_: 88% of shoppers have switched to lower price brands in response to increased prices, and 52% plan to continue brand switching.
3. _Consumer Behaviour:_ 84% of shoppers spend more than +30 minutes preparing for their regular grocery trip

So, what can brands do, especially those managed by entrepreneurs? Here are 4 strategies on:

_How to Create Consumer Demand in the Food Sector!_

_[How to Create Consumer Demand in the Food Sector - (fooddistributionguy.com)](https://fooddistributionguy.com/how-to-create-consumer-demand-in-the-food-sector/)_

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**Author:** ![amandadevries](https://yodl.cfin-rcia.ca/letter_avatar_proxy/v4/letter/a/4bc9b0/32.png) [@amandadevries](https://yodl.cfin-rcia.ca/u/amandadevries)\
**Post date:** [October 15, 2024, 3:09am UTC](https://yodl.cfin-rcia.ca/t/how-to-create-consumer-demand-in-the-food-sector/3107/2 "2024-10-15T03:09:00Z")

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Thanks for sharing - I am a huge proponent of #3 on your list, obviously!

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**Author:** ![lavina](https://yodl.cfin-rcia.ca/letter_avatar_proxy/v4/letter/l/936576/32.png) [@lavina](https://yodl.cfin-rcia.ca/u/lavina)\
**Post date:** [October 7, 2024, 3:07pm UTC](https://yodl.cfin-rcia.ca/t/how-to-create-consumer-demand-in-the-food-sector/3107/3 "2024-10-07T15:07:00Z")

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Thanks for these insights Richard. What are your thoughts around leveraging food product trends, do you see any flavours, product formats or occasions driving demand right now?