# How to Reengage FMCG Consumer Spending

**URL:** <https://yodl.cfin-rcia.ca/t/how-to-reengage-fmcg-consumer-spending/2208>\
**Category:** Open Forum\
**Created:** [August 2, 2024, 10:36am UTC](https://yodl.cfin-rcia.ca/t/how-to-reengage-fmcg-consumer-spending/2208 "2024-08-02T10:36:00Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![richardbaker](https://yodl.cfin-rcia.ca/letter_avatar_proxy/v4/letter/r/4bc9b0/32.png) [@richardbaker](https://yodl.cfin-rcia.ca/u/richardbaker)\
**Post date:** [August 2, 2024, 10:36am UTC](https://yodl.cfin-rcia.ca/t/how-to-reengage-fmcg-consumer-spending/2208/1 "2024-08-02T10:36:00Z")

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Consumer budgets are tight. A strong majority of CDN households were worried about their personal finances heading into 2024. Consumers weekly spend on FMCG's in 2023 was up a modest 1.65%. These strong headwinds continue to plague the Canadian grocery sector moving forward:

- 69% of categories experienced a unit buy decrease in 2024 Q1 vs, YAGO.

So, what is the ideal path forward for brands considering:

- In 2023, 49.2% of all dollar sales were sold on promotion, a +11% increase vs. YAGO.

Welcome to: How to Re Engage FMCG consumer spending:

[How To Reengage FMCG Consumer Spending - Food Distribution Guy](https://fooddistributionguy.com/how-to-reengage-fmcg-consumer-spending/)

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**Author:** ![hubba](https://yodl.cfin-rcia.ca/letter_avatar_proxy/v4/letter/h/374151/32.png) [@hubba](https://yodl.cfin-rcia.ca/u/hubba)\
**Post date:** [August 6, 2024, 1:40pm UTC](https://yodl.cfin-rcia.ca/t/how-to-reengage-fmcg-consumer-spending/2208/2 "2024-08-06T13:40:00Z")

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Thanks for sharing Richard!

The economic pressures on Canadian households are massive - this means brands need to adapt in 2024 and beyond (focus on value-driven marketing and innovative promotions).

Also, data insights are really useful here to meet changing consumer needs.