# Special Report: 2025 Canadian CPG Shopping Sentiments **URL:** \ **Category:** Open Forum\ **Created:** [January 20, 2025, 9:29am UTC](https://yodl.cfin-rcia.ca/t/special-report-2025-canadian-cpg-shopping-sentiments/2056 "2025-01-20T09:29:00Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![richardbaker](https://yodl.cfin-rcia.ca/letter_avatar_proxy/v4/letter/r/4bc9b0/32.png) [@richardbaker](https://yodl.cfin-rcia.ca/u/richardbaker)\ **Post date:** [January 20, 2025, 9:29am UTC](https://yodl.cfin-rcia.ca/t/special-report-2025-canadian-cpg-shopping-sentiments/2056/1 "2025-01-20T09:29:00Z")
Another volatile year may be in store for the FMCG sector: 1. Increased food prices remain Canadians top concern heading into 2025. 2. Family of 4 is projected to pay $800 more for their groceries. 3. The value of the Canadian dollar has declined by more than 8% over the past 12-months. 4. The anticipated tariff war with the US? 2025 Canadian Shopping Behaviours - Top # Findings 1. 49% of households are planning ahead to manage spending. 2. Price / Quality / Promotions: Top 3 elements they want retailers to concentrate on. 3. The majority of households are more inclined to shop in-store, and take a pass on meal kits. Food Distribution Guy's Top 3 Observations 1. Though price is king, brands must ensure the consumer perceives strong value for their purchase. 2. Generating brand awareness is key given close to 50% of households are planning ahead to manage spending. 3. Brands must come prepared to discuss how they will promote their brand from within to support category growth. [2025 Canadian Shopping Sentiments.pdf - Google Drive](https://drive.google.com/file/d/1DFVKjEG3S46PGCP8q3mWOkUWkUo9tMjH/view)