Though the rate of inflation in Canada and the United States has eased, CPG inflation continues to ride high in both Canada and the United States. This special report summarizes the CPG departmental rate of inflation for Canada / the United States.
Overview:
- Canada's inflation rate eased to 2.8% June 2023 CPG inflation rate is running high at 7%.
- US inflation rate eased to 3% June 2023 CPG inflation rate is running high at 6%
- Centre of store department price increases, Canada and the US continue to heat up compared to perimeter departments.
Brand Implications - Sales Perspective:
- With ongoing wallet shifts to discount retailers, brands must be competitively in discount and traditional grocers.
- With consumers seeking the best deal possible, it is imperative brands incorporate a promotional allowance into their pricing strategy so they may discount their retails during key selling periods.
- With ongoing wallet shifts to private label, it is imperative consumers love the taste of the product and perceive great value for their purchase.