Hi CFIN community,
I'm Lianne Phillipson, a Fractional Marketing Director and Registered Nutritionist based in Toronto. I work with founder-led food and wellness brands at the inflection point where what got them here won't get them to the next level.
Most of the founders I work with have a strong product, real traction, and a compelling story. What's missing is the marketing structure to bring it forward coherently and in a way that actually drives growth. I step in to build that: brand positioning, messaging clarity, content systems, and the strategy that makes growth predictable rather than reactive.
I've led brand transformations and driven 761% revenue growth in regulated health environments, so I understand both the trust dynamics and the performance pressure that come with this space.
I'm also a contributor to the upcoming Unpuzzling: Foodtech Ontario Cohort 3, where I'll be working with founders on ideal customer profiling and marketing strategy foundations.
Happy to be here and looking forward to connecting with this community. If any of what I described sounds like the friction you're dealing with right now, feel free to reach out.
Be well,
Lianne