ATTN: Food Producers and Food Startups
If you make food in this country, you already know this: we're all making launch, pricing, and packaging calls that deserve consumer research behind them. But that research has always been priced for the biggest players, which leaves start-ups and smaller manufacturers guessing on the decisions that matter most.
That's the gap we built the Collective Insights Association to close. CIA is a venture with one mission: bring the power of consumer intelligence to every Canadian food manufacturer, whatever the size or budget.
And yes, the name is on purpose. There are now two intelligence agencies going by CIA. The other one gathers intelligence on threats. This one gathers intelligence on Canadian consumers, and hands it straight to the food companies who need it most.
The entry point is FREE. Every month, CIA publishes a one-page infographic built from our surveys of Canadian consumers: where they shop, what makes them try a new brand, what claims they'll actually pay more for, and how it all shifts by region. Each edition points you toward the move current research supports, rather than a hunch.
The first one is right here in this post. Consider it declassified.
A bit on why I can stand behind the numbers, personally: I spent a career in grocery retail, starting at entry level and working my way up to executive roles before founding the research firm behind CIA. I sat at the table when product decisions were made, first to provide input, then to make the call. That experience is now what shapes the insights coming out of CIA's research and analytics system.
Want the next one before anyone else? Sign up and you'll be first on the distribution list every month.
Your source on the inside,