As a veteran branding studio, we take great pride in our packaging expertise. Many startups make the common mistake of hiring freelancers to design their branding, unwittingly putting their business at risk with CFIA (or FDA, FTC and USDA once they export to the US). Branding within the pack standards is critical to your bottom line – recalls can happen without warning for many graphic infractions – throwing out product is a huge profit loss that can be avoided and is not the way to learn about the pack standards. We try to ensure all our clients make informed branding decisions and work out a branding strategy that aligns with the pack standards. Learning about gov't standards is boring, reading and understanding the different criteria within each gov't agency can take the fun out of creativity for some designers – our studio thrives inside those guardrails!
One of our retail partners posted our article about Branding Blindspots, an informative list of tips for all startups:
6 Tips To Help Avoid Branding Blind Spots - Retailbound
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We also posted a recent Case Study. While it is not the food category, it is useful to read how our studio helped our client become a DISRUPTOR in the Biomass Fuel sector by guiding them through the industry standards & certifications. The Biomass standards experts are all applauding our client on the execution, and retailers are lining up for the first skids. We provided a Standards Presentation before we even started with concepts. Our approach to branding is always in tandem with industry standards no matter the sector, branding strategy + standards go hand-in-hand for a successful product launch....https://www.reflective-media.com/hudsonvalleybiomasspackaging
We hope we can be part of your branding journey one day?
Senior Project and Account Manager, Reflective Media Inc
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Website www.reflective-media.com
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Meeting Calendar koalendar.com/e/meet-with-fernanda-ferreira
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