KPMG analyzed the latest signals reshaping food trends and identified six key dimensions that offer a pulse on changes in buyer behavior, plus one challenge. The results, based on both primary research and data analytics, can help the food and beverage industry better align investments, target marketing efforts and discover opportunities in time to gain table share in tomorrow’s changing markets.
Can also be found here: https://advisory.kpmg.us/articles/2022/hunger-signs.html?
hunger-signs KPMG.pdf (2.47 MB)