The Canadian grocery sector is in a state of turmoil, and the pending impact of food tariffs, and the low Canadian dollar does not help. Over the past two years, branded formats have lost approximately 600M in sales as private labels unit share has increased o.6%.
Given:
1. 35% of Canadian shoppers are vulnerable shoppers and will cut back spending in anticipation of tariffs.
2. 49% of Canadians are planning ahead to manage spending.
What are Brand's to do?
It all lies in their storytelling.
"The brands that will succeed in 2025 will be those with the most appealing narratives rather than the ones with extensive marketing budgets".
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