The label claim that looks great until it doesn't

Saw a label yesterday that said “high in protein” on the front.

Looked great. Problem is the product didn’t hit the threshold, so that claim isn’t allowed in Canada.

This one comes up a lot, and it’s an easy fix before printing but an expensive one after.

What claims are you thinking about putting on your packaging? Reply and I’ll tell you what it takes to use them.

Not selling anything this week. We’re at capacity, but I’d love to chat if you’re working on a label and want a second pair of eyes. Grab a free call here: tinyurl.com/complionintro