Hello everyone! So thrilled to be a part of CFIN. Thank you for welcoming me into the fold.
I help partners improve brand health, manage risk and maximize profitability by converting excess assets (raw materials, finished goods, replace machinery) into advertising equity at one to one wholesale value return. Working with partners like Nature's Path, Alexanian Carpet and Flooring, Melitta, Dr. Oetker and many more, we assist all by providing alternative monetization tactics for excess inventories at full product value (that is no less than 90 days out to expire) using your past initiatives to fund future growth media initiatives. We do all forms of media including TV, Radio, Out of Home, podcasts, digital, social, influencers, print, cinema advertising and more. Think of it as applying CFO rigor to marketing. Last year in Canada we placed over $80M in media for our valued partners and would love to help you, when you need, to provide inventory solutions that make sense for you.
Cheers,
Steve