How to Create Consumer Demand in the Food Sector!

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1

It is every food entrepreneur's dream to get listed. Though it has always been the brand's responsibility to generate demand, it is no more evident than it is today. Here are just 3 key challenges FMCG brands face moving forward:

  1. Market Growth: Circana forecasts food and beverage volume growth of between zero and 1% this coming year
  2. Consumer Purchasing Trends: 88% of shoppers have switched to lower price brands in response to increased prices, and 52% plan to continue brand switching.
  3. Consumer Behaviour: 84% of shoppers spend more than +30 minutes preparing for their regular grocery trip

So, what can brands do, especially those managed by entrepreneurs? Here are 4 strategies on:

How to Create Consumer Demand in the Food Sector!

How to Create Consumer Demand in the Food Sector - (fooddistributionguy.com)



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Thanks for sharing - I am a huge proponent of #3 on your list, obviously!

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Thanks for these insights Richard. What are your thoughts around leveraging food product trends, do you see any flavours, product formats or occasions driving demand right now?

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