How to Reengage FMCG Consumer Spending

Open Forum
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Consumer budgets are tight. A strong majority of CDN households were worried about their personal finances heading into 2024. Consumers weekly spend on FMCG's in 2023 was up a modest 1.65%. These strong headwinds continue to plague the Canadian grocery sector moving forward:
  • 69% of categories experienced a unit buy decrease in 2024 Q1 vs, YAGO.
So, what is the ideal path forward for brands considering:
  • In 2023, 49.2% of all dollar sales were sold on promotion, a +11% increase vs. YAGO.
Welcome to: How to Re Engage FMCG consumer spending:
How To Reengage FMCG Consumer Spending - Food Distribution Guy
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Thanks for sharing Richard!

The economic pressures on Canadian households are massive - this means brands need to adapt in 2024 and beyond (focus on value-driven marketing and innovative promotions).

Also, data insights are really useful here to meet changing consumer needs.