Another volatile year may be in store for the FMCG sector:
- Increased food prices remain Canadians top concern heading into 2025.
- Family of 4 is projected to pay $800 more for their groceries.
- The value of the Canadian dollar has declined by more than 8% over the past 12-months.
- The anticipated tariff war with the US?
2025 Canadian Shopping Behaviours - Top # Findings
- 49% of households are planning ahead to manage spending.
- Price / Quality / Promotions: Top 3 elements they want retailers to concentrate on.
- The majority of households are more inclined to shop in-store, and take a pass on meal kits.
Food Distribution Guy's Top 3 Observations
- Though price is king, brands must ensure the consumer perceives strong value for their purchase.
- Generating brand awareness is key given close to 50% of households are planning ahead to manage spending.
- Brands must come prepared to discuss how they will promote their brand from within to support category growth.