Consumers’ views on food have evolved. Nutrient intake—or deficiency—can affect our energy and mental clarity. Today,
- 80% of consumers now take a general food-as-medicine approach to eating.
- The US well-being market is valued at $1.2T, with food and beverage sales exceeding $654B.
Which consumer groups comprise the well-being segment, what two distinct consumer wellness themes do they seek, and how can brands help improve their health and wellness?
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The Future Of Food Is Through Health - Food Distribution Guy