There has being a significant shift in consumer grocery habits since the end of the pandemic. In particular - "The Emergence of the Uncommitted Consumer." Here are 2 daunting insights for national brands to consider:
- 66% of consumers have switched brands due to price increases.
- 35% no longer consider brand a significant factor in their product choices.
Understanding who the "Uncommitted consumer" is and how brands can effectively connect with them is crucial for brands success in this new era,