- Today consumers are reducing their basket size, or opting for more economical brands.
- Consumers have an average attention span of eight seconds, which signifies the strategic necessity for Emotional branding in today's CPG sector.
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The concept that was discovered by Marc Gobe over 2 decades ago, its impact is particularly pronounced among Gen Z and Millennial consumers.
- The first key element to successful emotional brand campaigns is the Brand's Story Telling.
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